Meta, the company previously known as Facebook and is currently desperate to make metaverse happen, has reported the results of Q4 and a full year, and if you think Oculus Rebrand is bad then you haven’t seen the company’s VR losses. CEO Mark Zuckerberg wears a brave face for finance 2021, admitted “driven by progress” in areas such as reality and virtual trade, but breaking the reality lab separately this time only emphasizes how much work must be done.
This is the first time Meta divides its financial results into two segments. Family application, or FOA, is what we might consider the core Facebook business, at least traditionally. It includes Facebook, Instagram, Messenger, WhatsApp, and other services.
But independently of that is a reality lab, or RL. Consisting of consumer hardware related to augmented and virtual virtual related, Meta says – in short, all that is hunted from oculus and so on, on behalf of the building Metaverse company insisting is the future of being social online. Reality Labs are dark clouds hanging on Meta 2021.
The family application has seen the year of bumper, in fact, with almost $ 57 billion in operating income. 2021, Q4 is the most successful quarter for FOA, with almost $ 15.9 billion in revenue. Although the laboratory, it was proven to be anchor: he saw more than $ 10 billion in losses in revenue, rising far from previous years, and with Q4 a quarter was the worst of 2021 as a whole.
Of course, it’s not like Meta has a bad year, at least financially. The company generated net income of almost $ 40 billion in 2021, an increase of 35% from year to year. Ad impressions rose 10% year to year, and the average price per advertising increased 24% in the same period. Daily Facebook and monthly active users rose, 5% and 4% respectively.
Apart from all that, investors quickly scoffed in stock. Meta fell more than 20%, with even positive results for 2021 which failed from what the market had expected. Meanwhile, the warning about what might affect Q1 2022 – including iOS changes that affect advertising targeting, supply chain disorders for advertisers, and lower monetization because more users watch rolls than bait or story – also seem to deliver shareholders.
Facebook transition to Meta, is billed as a way of underlining the importance of the company to see what is called Metafale as its future, has become the rocky. Although the fanfare of Zuckerberg & Co, the value and vision of Metaverse meet with ongoing skepticism. Meanwhile, the decision to replace the oculus name that can be recognized into Meta caused the allegations that management waste the value they built in one of the most expensive acquisitions.
Besides the name, Meta does have a big plan for the hardware of virtual reality and so on. Zuckerberg has hinted that Meta will invest large in developing software and hardware, because efforts to make the world virtual reality not only somewhere people go for a short game period, but hubs for entertainment, work interactions, and socialization. There, he faced the expected competition from Apple, which has long been rumored to work on the reality of the reality of its own with several generations of AR / VR glasses and can be used allegedly in the pipe.